The Leopold Bloom Press
The press’s first title Writing Man comes exactly one hundred years after Ulysses was published in 1922, and one hundred years after the closure of Yeates and Son. With a nod to the theme of sight and vision, the story opens with a sketch of protagonist Tobias Pilferhoff wearing unnecessary glasses in a bid to sport the image of the great writer which he is not.
In Ulysses, Joyce sends Leopold Bloom to this very location to explore the deeper side of his own subconscious. In that 1922 modernist novel, Joyce chose the location that is now The Leopold Bloom Press as the setting for a profound event, one which finds Bloom groping to see through the myopia of his own limited imagination.